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NC State Extension

Retail Markets

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This page contains information of interest to farmers selling into retail markets, retailers and other buyers sourcing locally produced food, and service-providers providing technical assistance to both producers and buyers. Resources are organized by roles involved in retail markets.

Photo by Brunswick County Cooperative Extension Center.

On This Page

Producers
Retailers/Buyers
Service Providers
Communities
Producers & Retailers/Buyers

:Producers

  • NC Growing Together: Explore collections of resources for producers, supply chain intermediaries, local/regional food business development, and educators, community and nonprofits.
  • NC Department of Agriculture & Consumer Services: NCDA&CS has been partnering with buyers and county Cooperative Extension offices to network farmers with retail grocers and foodservice distributors. Check the NCDA&CS website for future opportunities, or if you are eligible, become a member of the Got to be NC program to receive periodic updates on NCDA&CS events.

:Retailers/Buyers

  • NC Growing Together: Explore collections of resources for producers, supply chain intermediaries, local/regional food business development, and educators, community and nonprofits.

  • Building Local Foods Sales in Retail Settings: Authenticity and Success in Marketing “Local”: This paper discusses previous research and the experiences of other initiatives around the country that indicate strong and transparent in-store promotional materials that communicate a package of characteristics including value/affordability, freshness/quality, and direct social impacts can increase local food sales.
  • Holding Successful “Meet the Farmer” Events — Assessment and RecommendationsThis document begins with a summary of the potential that local food holds for increasing grocery store sales and the role that events such as Meet the Farmer events play in cultivating a store image that reflects a commitment to local producers and the local community. We then outline the methods and analysis of the assessment and make recommendations for stores to hold effective Meet the Farmer events.
  • Standards and Expectations of North Carolina Food BuyersThis report provides the results of the research study Local Food Harvest Handling Guide, a project conducted by the Local Food Research Center of ASAP with partners from around the state. The purpose of the project was to identify the communication and infrastructure barriers that prevent local specialty crop producers from meeting the standards and expectations of NC food buyers.

:Service Providers

:Communities

  • Healthy Food Access PortalThis website provides resources specifically for communities to increase food access by working with retail strategies. A good source of research updates, grant/funding and policy information

:Producers & Retailers/Buyers

  • NC Growing Together Project: NCGT is a multi-partner project led by the Center for Environmental Farming Systems. The goal of the project is to bring more locally-produced foods into mainstream markets, strengthening the economics of small to mid-size farm and fishing operations and their communities. The website provides research and resources for producers as well as retail and food service buyers.