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NC State Extension

Retail Markets

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This page contains information of interest to farmers selling into retail markets, retailers and other buyers sourcing locally produced food, and service-providers providing technical assistance to both producers and buyers. Resources are organized by roles involved in retail markets.

lady viewing meat packaging in grocery store

Photo by Brunswick County Cooperative Extension Center.

On This Page

Producers
Retailers/Buyers
Service Providers
Communities
Producers & Retailers/Buyers

:ProducersProducers

Guides and Toolkits

  • Tips for Marketing Fresh Produce to Retail Grocers: Using PLU and UPC Codes: PLU and UPC codes are two widely used tracking mechanisms that help retailers efficiently ring produce into the register in the checkout lane, track sales, control inventory, and market products. Being knowledgeable about these labels in advance of approaching a retailer shows a grower’s awareness of the retailer’s industry. This fact sheet contains information adapted from the Produce Marketing Association.

Programs

  • NC Growing Together: Explore collections of resources for producers, supply chain intermediaries, local/regional food business development, and educators, community and nonprofits.
  • NC Department of Agriculture & Consumer Services: NCDA&CS has been partnering with buyers and county Cooperative Extension offices to network farmers with retail grocers and foodservice distributors. Check the NCDA&CS website for future opportunities, or if you are eligible, become a member of the Got to be NC program to receive periodic updates on NCDA&CS events.

:Retailers/BuyersRetailers & Buyers

Guides & Toolkits

Programs

  • NC Growing Together: Explore collections of resources for producers, supply chain intermediaries, local/regional food business development, and educators, community and nonprofits.

Publications

  • Standards and Expectations of North Carolina Food BuyersThis report provides the results of the research study Local Food Harvest Handling Guide, a project conducted by the Local Food Research Center of ASAP with partners from around the state. The purpose of the project was to identify the communication and infrastructure barriers that prevent local specialty crop producers from meeting the standards and expectations of NC food buyers.

:Service ProvidersService Providers

Publications

:CommunitiesCommunities

Programs

  • Healthy Food Access PortalThis website provides resources specifically for communities to increase food access by working with retail strategies. A good source of research updates, grant/funding and policy information

:Producers & Retailers/BuyersProducers & Retailers/buyers

Guides & Tookits

Programs

  • NC Growing Together Project: NCGT is a multi-partner project led by the Center for Environmental Farming Systems. The goal of the project is to bring more locally-produced foods into mainstream markets, strengthening the economics of small to mid-size farm and fishing operations and their communities. The website provides research and resources for producers as well as retail and food service buyers.

Publications