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Farmers’ Markets

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This page links to information and resources that may be of interest to farmers’ market managers, farmers’ market vendors, and engaged consumers developing their local and community-based food systems. Resources are organized by roles at the farmers’ market.

The Durham Farmers' Market in downtown Durham.

The Durham Farmers’ Market in downtown Durham.

On This Page

Find Farmers’ Markets Near You Farmers’ Market Manager Resources
Vendor Resources Consumer Resources

Find Farmers’ Markets Near You

Market stand with peaches and blueberries

Market stand with peaches and blueberries


:Vendor ResourcesVendors

Guides & Toolkits

Resource Description Resource Type
New Entry Sustainable Farming Project’s Plain Language Guide to Selling at Farmers’ Markets This document provides information for new farmers on how to choose a farmers market, sell at a farmers’ market, design a market stand, set prices, and sell products. The discussion of the concepts in the document is relatively basic but because the document uses “plain language” it should be more accessible to an audience that has difficulty reading English. Farm Business & Marketing
California Farmers’ Market Association’s Selling the Whole Truckload A quick guide developed by Gail Hayden of California Farmers’ Market Association for farmers to market their products which includes strategies to increase sales, stall merchandising, and the basics of customer service. Farm Business & Marketing
University of Missouri’s Selling Strategies for Local Food Producers How you present yourself and interact with customers can have a big impact on market sales. This guide provides advice on how vendors can present themselves, their products, and engage the customer to boost sales, with some great tips on nonverbal communication. Farm Business & Marketing
Portland Farmers’ Market’s Tips for First Time Vendors This excerpt from the Portland Farmers Market vendor policy guidebook includes some good tips for producers new to farmers markets, and may serve as a good template for other markets to offer guidance to new vendors. Farm Business & Marketing
FMC’s Vendor Evaluation Form A sample form used by the Farmers’ Market Federation of New York to evaluate their vendors on market day in terms of topics such as image, display, product, pricing, and customer service. Evaluation & Measurement

Programs

Resource Description Resource Type
Farmers’ Market Coalition (FMC) Get connected with colleagues in the farmers’ market field through their listserv and find out more about their Statewide Leader Network. National FM Resource
Marketumbrella.org A 501(c)(3) nonprofit based in New Orleans with a mission to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995. National FM Resource
Growing for Market Magazine Growing for Market is the magazine for local food and flower producers. GFM keeps you informed about the business of growing and selling vegetables, fruits, cut flowers, plants, herbs, and other food products. Operational Tools
Local Food Listservs A list of listservs related to farmers’ markets and local food in North Carolina. Operational Tools
FMC’s Market Growth, Outreach, Evaluation Visit this page for FAQs related to social media, targeted campaigns, tips for farmers, and more. Marketing, Education & Outreach
Food Safety at Farmers’ Markets The NC Fresh Produce Safety Portal offers a running list of resources for farmers’ markets. This list includes Good Farmers’ Market Practices, fresh produce safety considerations at market, along with NC specific guidelines. Operational Tools

:Farmers’ Market Manager ResourcesFarmers' Market Managers

Guides & Toolkits

Resource Description Resource Type
FMC’s Market Manager Frequently Asked Questions This is a starting place for current and prospective farmers market managers and organizers looking to develop, expand, and improve their organizations. This FAQ is broken into seven categories, in which you will find links to specific entries in the FMC Resource Library. Additional Market Manager FAQs share more detail on certain topics. Organizational Structure
Washington State Farmers’ Market Management Toolkit This toolkit has information, tips, and templates to help build your market organization. It includes information on human resources, finances, fundraising, business management and more. Operational Tools
Oregon Small Farm Technical Report: Tools for Rapid Market Assessment Discover three simple, low-cost methods that will help farmers’ markets make effective changes and improvements. Evaluation & Measurement
Market Portrait Create a Market Umbrella account then click on “Market Portrait” under tools. This tool allows you to assess your market’s abilities and capacities. Evaluation & Measurement
FMC’s Vendor Evaluation Form A sample form used by the Farmers’ Market Federation of New York to evaluate their vendors on market day in terms of topics such as image, display, product, pricing, and customer service. Evaluation & Measurement

Videos

Resource Description Resource Type
Market, Growth, Outreach, Evaluation: Marketing the Market webinar This video is part of FMC and Wallace Center at Winrock International’s Market Management FAQ Series, launched in celebration of National Farmers Market Week 2010, and funded by USDA’s Risk Management Agency. Marketing, Education & Outreach
Webinar: Measuring Success: Market Record-Keeping and Evaluation This video is part of FMC and Wallace Center at Winrock International’s Market Management FAQ Series. Speakers, Chris Curtis from Neighborhood Farmers Market Alliance, Bernie Prince from FreshFarm Markets, and Darlene Wolnik from marketumbrella.org discuss how to measure your market’s success. Marketing, Education & Outreach

Programs

Resource Description Resource Type
Farmers’ Market Coalition (FMC) Get connected with colleagues in the farmers’ market field through their listserv and find out more about their Statewide Leader Network. National FM Resource
Marketumbrella.org A 501(c)(3) nonprofit based in New Orleans with a mission to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995. National FM Resource
Manage My Market This website offers a proven solution that eliminates paperwork, streamlines all your management tasks, and includes unique features for helping to grow and sustain your market. Operational Tools
Local Food Listservs A list of listservs related to farmers’ markets and local food in North Carolina. Operational Tools
NCDA&CS Marketing for Farmers’ Markets Find the market closest to you then explore workshops, training and information related to that area. Marketing, Education & Outreach
Farmers’ Market Tour Resources  Farmers’ Market Tours can be a great way to introduce new customers to a great source of fresh, local food. Explore this list of resources to help you guide new consumers through a market and think about how to budget and prepare fresh food. Marketing, Education & Outreach
Farmers’ Market Promotion Program (FMPP) FMPP is a competitive grants program intended to increase and strengthen direct producer-to-consumer marketing channels. Marketing, Education & Outreach
FMC’s Market Growth, Outreach, Evaluation Visit this page for FAQs related to social media, targeted campaigns, tips for farmers, and more. Marketing, Education & Outreach
SEED, NEED, FEED Create a Market Umbrella account then click on “SEED,” “NEED,” or “FEED” under tools for multiplier tools that measure economic, social, and human impact. Evaluation & Measurement
NMFMA’s Market Growth Data The New Mexico Farmers’ Marketing Association has information on why and how to collect data from your farmers’ market. There are examples of market evaluations and templates and suggestions for collecting information about your market. Evaluation & Measurement
Food Safety at Farmers’ Markets The NC Fresh Produce Safety Portal offers a running list of resources for farmers’ markets. This list includes Good Farmers’ Market Practices, fresh produce safety considerations at market, along with NC specific guidelines. Operational Tools

Publications

Resource Description Resource Type
Rodale Institute: Starting a Farmers’ Market the Right Way If you are trying to start or turn around a farmers’ market, it’s easy to get distracted by all the possibilities of signage and events and promotions. Before you order your banners, though, make sure you’ve mastered the basics. Each step should set the foundation for the next to make sure things unfold as planned on opening day—and finish strong at the closing. Published February 2006 by Andy King with the Rodale Institute. Operational Tools
Oregon Small Farm Technical Reports: Qualitative Results from Five Rapid Market Assessments Published by Oregon State University Extension Service and the Oregon Farmers’ Market Association in July 2001. Evaluation & Measurement

:Consumer ResourcesConsumers

Guides & Toolkits

Resource Description Resource Type
FMC’s Advocacy Toolkit Learn the tools and gain the confidence to communicate what your market does and what your policy priorities are to decision-makers. FMC’s Advocacy Toolkit provides guidance in communicating to local, state and federal legislators the importance of farmers markets. Advocacy
Green Papers Create a Market Umbrella account then click on “Green Papers” under resources for documents about specific public market topics, policies and practices. Organizational Structure

Programs

Resource Description Resource Type
Farmers’ Market Coalition (FMC) Get connected with colleagues in the farmers’ market field through their listserv and find out more about their Statewide Leader Network. National FM Resource
Marketumbrella.org A 501(c)(3) nonprofit based in New Orleans with a mission to cultivate the field of public markets for public good. They provide services, tools and programs that can assist consumers with better supporting their local farmers’ market. National FM Resource