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NC 10% Campaign Resources for Local Food Coordinators

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NC 10%The NC 10% Campaign is a collaborative statewide initiative led by the Center for Environmental Farming Systems (CEFS) and North Carolina Cooperative Extension promoting locally-grown/caught food, farmers and fishers, as well as the businesses and people who prepare, distribute, and sell food grown in North Carolina. The NC 10% Campaign encourages NC individuals, businesses, organizations, and institutions to spend at least 10% of their food dollars on NC-grown and caught foods. It is estimated that North Carolinians spend over $35 billion on food each year. If 10% of those purchases were from NC farms, $3.5 billion would stay within North Carolina’s statewide economy.

The Campaign was started in July 2010 with the aim of creating demand for local foods, giving an attainable goal of 10% locally-grown/raised/caught, & stimulating economic opportunities for NC farmers & fisheries through the following approaches:

  • partner promotion via interactive local foods map & multi-media strategies
  • outreach and education via food system sector programming & community events
  • producer/buyer networking and value-chain development
  • online local foods data tracking dashboard

On This Page

How Do Agents Use the NC 10% Campaign?
NC 10% Campaign Resources for Local Food Coordinators
Connect via Social Media

How Do Agents Use the NC 10% Campaign?

Agents can use the Outreach Toolkit for Agents as an overview of how to use the NC 10% Campaign in their county. The 6-Step Checklist can help Agents get started engaging with NC 10% Campaign.

There is also a 30-minute video for new Agents that describes the NC 10% Campaign. In the video, Campaign Manager, Robyn Stout, explores the NC 10% Campaign’s Agent Outreach Toolkit and summarizes the Campaign’s local food education and engagement resources available to county Agents.

Connect via Social Media

Connect with the NC 10% Campaign’s Social Media. Tag @nc10percent in posts.


Primary Contact:
Robyn Stout
NC 10% Campaign State Program Coordinator
Horticultural Science